What I’ve Done

Branding

I had the privilege of leading the rebranding and launch of TONOMUS, NEOM’s high-growth tech division. This wasn’t just about creating a logo and tagline; it was about capturing the very essence of a future-forward brand. We meticulously crafted a comprehensive brand architecture and a narrative that resonated with the next generation of innovators. It was an immense responsibility to translate this vision into an inspirational message that would ignite imaginations and propel TONOMUS to the forefront of its industry.

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Partnerships

  • Partner Identification and Outreach: Identified and established relationships with strategic partners that align with business objectives.
  • Partnership Development: Negotiated and structured mutually beneficial partnership agreements.
  • Partnership Management: Oversaw and managed ongoing partnerships to ensure continued success.

Some examples include:

  • Empowerment Initiatives Partnership: Fostered a strategic collaboration with a leading female empowerment organization, aligning business goals with social impact initiatives to enhance brand visibility and community engagement.
  • Environmental Collaboration: Developed a key partnership with an ocean regeneration group, promoting sustainability efforts and driving awareness of environmental preservation.
  • Academic Engagement: Established connections with educational institutions to create mutually beneficial partnerships, integrating industry insights with academic research and innovation.

Events

Deliver exceptional events, from intimate gatherings to large-scale international expositions like GITEX, LEAP, CES and MWC.

My expertise includes:

  • Planning: Develop comprehensive event plans, including budget management, vendor selection, and logistics coordination.
  • Team Management: Managing and motivating teams to deliver exceptional event experiences.
  • Stakeholder Relations: Building strong relationships with clients, vendors, and internal stakeholders.
  • Event Execution: From on-site management to post-event analysis. Meticulous attention to detail ensures that every aspect of the event is flawlessly executed, from décor and catering to entertainment and logistics.
  • Customized Event Experiences: Successfully designed and executed bespoke events that aligned with clients’ specific branding, messaging, and target audiences.
  • Innovative Event Concepts: Developed creative and engaging event concepts that capture the imagination and generate buzz.
The Metaverse

The world has imagined the metaverse for years-but at TONOMUS, we’re actually building it. To transform all that dreaming into doing, we need your help

The Next Billion

With the global population surpassing eight billion, the world faces new challenges. How do we house, power, and connect us all in sustainable ways?

Venture Competitions

Successfully launched two TONOMUS Venture Studio competitions, utilizing a variety of channels, including press releases, social media campaigns, and targeted outreach to academic institutions and industry partners, to maximize awareness and attracting over 350 entries, 750M impressions and 100k click troughs..

Social Media

  • Content Creation and Curation: Developing engaging and shareable content that resonates with target audiences.
  • Community Management: Building and nurturing strong online communities through active engagement and interaction.
  • Analytics and Reporting: Tracking key performance indicators (KP|s) and using data to optimize social media strategies.
Brand Strategy:
  1. Responsible for executive and corporate branding and messaging.
  2. Coordinated messaging aligned with each stakeholder’s community.
  3. Understood the importance of cohesive brand strategy across all touchpoints, especially when launching new brands.
  4. Leveraged established communities of seasoned and recognized executives to strengthen brand positioning.